Mandai Ranger Buddies Quest - marciomilk
An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.
creative, copywriter, ACD, digital, conceptual, concept, advertising, agency, product, metaverse, augmented reality, experiential
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Mandai Ranger Buddies Quest

Inspiring digital natives to rediscover a visit to the zoo and engage with conservation education.

Mandai Ranger Buddies Quest

Role: Pitch Creative Director, Concept Lead

“Inspiring digital natives to rediscover a visit to the zoo and engage with conservation education.”

 

Mandai Wildlife Reserve, home to 1000 animal species, invented a first-of-its-kind binoculars designed for kids to see the natural world in a whole new gamified way. The Ranger Buddies programme is a unique edutainment adventure that empowers kids to become proactive global citizens, ready to make a positive impact on the world. Through engaging games, exciting quest missions, and exploration of new outposts, children will dive deep into the fascinating realms of animal health, care, and nutrition.

 

Kids can get a pair of oversized binoculars that augments the way to experience the Ranger Buddies Quest, as the binoculars can be docked at different stations around to complete a mission, offer interactive games through a screen and give extra insights about the animals they’re watching through its functioning real lenses. It is a fun way for them to learn about caring for the earth and sustainability.

 

Through 25 months of research and development from design to manufacturing to bring together a park-wide gaming experience with scientifically accurate content for both kids and parents to enjoy. This gamification elevated the experience into thousands of personal adventures connecting children with wildlife and their digital counterparts.

 

Our quest continues beyond our parks to bring conservation education into every classroom. Inspiring a new generation of nature and wildlife conservationists.

 

 

2024 WINNER: Apps & Software Connected Products & Wearables category