In 2007, I created the first binaural 3D audio experience in Brazil, to promote mortgage loans for CAIXA. In that same year, I transformed security cameras within business building elevators into interactive advertisements for FIAT. In 2011, I conceptualised a football application that harnessed real-time sports data, transforming it into captivating data visualisations.

In 2014, I played a pivotal role in assisting Dove in the development of a filter for internet searches that promoted a more inclusive representation of beauty. In the same year, I created the first-ever film for Peugeot, filmed using a reverse camera on a Peugeot 208. In 2016, I contributed to the creation of the first beer brewed through data-driven insights.

In 2017, I reimagined bank branch leaflets, converting them into practical tools for cyclists in the UK. In 2018, I played a significant role in helping Singapore visualise its history through immersive projection mapping. In 2019, I transformed a Google office window into a flourishing beehive in AR. In 2020, I collaborated with Supercell to develop three secret games within Brawl Stars.

In 2021, I crafted a web and mobile experience designed to guide visitors in Japan to discover the authentic flavours of Japanese cuisine. In 2022, I brought the enchantment of Macy’s Santaland into the realm of virtual reality. In 2023, I integrated the spirit of Halloween into the META Horizon Worlds, creating an immersive and captivating Creepy Cabin experience for horror fans. In 2024, my vision for a technologically reimagined zoo visit came to fruition with Singapore Wildlife Reserve Mandai Ranger Buddies Quest. Since then, I have been working on AI driven projects, from developing GPTs designed to enhance productivity and simplify the lives of professionals in my industry to image creation and manipulation on Stable Diffusion and Midjourney.