I am a versatile Creative and writer with a knack for turning “meh” into cool sh*t and the ordinary into unforgettable.
Two continents, five cities, unlimited ideas. I've been on a creative crusade all my life, sparking fresh concepts and lasting bonds wherever I go.
It all started in circa 2003 in Brazil, crafting shoe store campaigns, a viral jewellery billboard that sparked controversy (ask me later), and even a 3D audio mortgage ad that turned a boring bank comms into an interactive tour of one's dream home.
By 2008 I was in the UK, reimagining how we watch football on a mobile phone with Intel Infostream or helping women get more accurate beauty standards from the internet with Dove, filming the first car ad in a reverse camera for Peugeot, and brewing beers out of sentiment data because why not? ( and yes, it tasted great!).
From turning HSBC banking leaflets into bike tools to transforming Google office windows into buzzing AR beehives, my ideas kept evolving. By 2019, I was crafting worlds in gaming with Supercell’s Brawl Stars and designing immersive food journeys with Google in Japan.
In 2022, I dove into the Metaverse, building spooky Halloween realms and festive Christmas wonderlands in VR with META Horizon. In 2024, a zoo trip in Singapore became a gamified adventure like never before for tech smart kids.
Now, I’m tinkering in AI, building GPTs, and experimenting with creative tools, and being curious and the creative ai've always been. Off the clock, I’m a gamer, gig-goer, chilli squid fanatic and a sommelier of memes. Got one to share? Then hit me!
Skills:
Creative Direction, Concept Development, Creative Strategy, Experiential Customer Journey, Storytelling, Copywriting (ENG, BR PT), Creative Content, Game Narrative, Game Development, Pitching, Presentations, Trend Awareness, Generative AI (MidJourney, ChatGPT, Google, Adobe Firefly).
Achievements:
Jury - TheFWA
9x awards (Best of Category, Product Design, Mobile XP, best Integrated Mobile, Best Use of Gaming, Innovation in Design, Brand Xp and Activation), The Gong Awards 2025
Apps & Software Connected Products & Wearables category, The Webby Awards 2024
ADC Awards Merit Honour / Design for good, The One Club 2024
Cause Marketing, Digital, Experiential and Gamification Campaign, MARKies Singapore Awards 2024
Applied innovation Shortlist, Spikes Asia 2024
Guinness World Records - Largest AR screen experience, Department of Culture & Tourism Abu Dhabi | Guinness World Records
Google Umami Land - AWWWARDS Site of the Month, 2021
Google Umami Land (2021), Google Hive Drive (2019) - TheFWA Site of the Month
Google Umami Land (2021), Google Hive Drive (2019), Lufthansa Life Changing Places (2020), Hulu has live sports Game (2019), Supercell Brawl Stars 8-Bit Games (2020), Nike Air Jordan XXXV (2020) - TheFWA Site of the Day
Google Umami Land - CSS Awards
Creative Pool Top 100 teams 2016, Creative Pool
DMA Awards 2013, 2014, DMA
Marketing Week Engagement Awards 2013, Marketing Week
NMA Special Award for Innovation 2013, NMA
54th Cannes Lions Shortlist 2007, Cannes Lions
Top Innovative Ideas of the year 2007, Yahoo! Big Idea Chair Award
2nd Prêmio Colunistas Brasil - Promotional, Prêmio Colunistas Brasil
Extra Curricular:
The Think Strip - Follow on instagram
ChatGPT Creation — Jawaese translator. Utinni! Your friendly Jawaese translator available at ChatGPT.
Call Scriber, a GPT that converts transcriptions from Google Meet and other video conferencing platforms into actionable tasks or relevant points.
AISHA, monks studio no-nonsense, slightly grumpy but incredibly helpful briefing guru.
Script-to-Storyboard Assistant, turns a script into detailed visual descriptions to aid on your storyboard creation brief.
Pioneiros da Borracha (2000-2004) — Lead guitar and composer for Brazilian pop rock band Os Pioneiros da Borracha. Presented at several local and national music festivals. Appeared on national TV, interviews. Recorded 2 studio albums, played with Brazilian band Pato Fu.
Resume
Upon request
Contact
lemilkster@gmail.com
+44 7931383267