Ice cream commercials are all the same glossy, swirling, overly perfect, craving prodding, indulgent, steaming tub of sameness. What if an ice cream film could feel mythic, originally strange and unexpectedly epic, instead of selling taste?

Hence a hidden fantasy world inside a gas station freezer where unicornettos are made. A surreal ecosystem of the actual ingredients. Chocolate geysers, Sprinkle storms, Vanilla Ice Cream Unicorns and Chocolate Balls. Lots of it. The challenge was making it feel directed instead of generated.