Mandai Ranger Buddies Quest - marciomilk

An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.

creative, copywriter, ACD, digital, conceptual, concept, advertising, agency, product, metaverse, augmented reality, experiential

51361

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Mandai Ranger Buddies Quest

Inspiring digital natives to rediscover a visit to the zoo and engage with conservation education.

Mandai Ranger Buddies Quest

Role: Pitch Creative Director, Concept Lead

“Inspiring digital natives to rediscover a visit to the zoo and engage with conservation education.”

Mandai Wildlife Reserve, home to 1000 animal species, invented a first-of-its-kind binoculars designed for kids to see the natural world in a whole new gamified way. Through 25 months of research and development from design to manufacturing to bring together a park-wide gaming experience with scientifically accurate content for both kids and parents to enjoy. This gamification elevated the experience into thousands of personal adventures connecting children with wildlife and their digital counterparts.

Our quest continues beyond our parks to bring conservation education into every classroom. Inspiring a new generation of nature and wildlife conservationists.

2024 WINNER: Apps & Software Connected Products & Wearables category