0101 Beer
The first beer brewed by data, generated from New Year’s sentiments
We analysed thousands of messages on social media, matching them with a range of emotional states.
We used IBM Watson’s Personality Insights tool and analysed 2,800 different beer recipes, identifying the top tasting notes that matched the trending sentiments. The result was a tasty cream ale in a limited edition of 500 bottles.
Credits
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Havas helia
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IBM, Havas helia
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Marcio Leite (me), Mike tran
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Steven Bennet-Day
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Mike Tran, Darren Custance