Marciomilk | CW - 0101 Beer

I like this piece from the portfolio of marciomilk, creative copywriter based in London, UK. Check it out!

copywriting, creative, conceptual, digital, advertising, marketing

192

portfolio_page-template-default,single,single-portfolio_page,postid-192,eltd-core-1.0.3,ajax_fade,page_not_loaded,,borderland-ver-1.9, vertical_menu_with_scroll,smooth_scroll,fade_push_text_top,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed,wpb-js-composer js-comp-ver-7.4,vc_responsive

0101 Brewed by Data

The first beer brewed using data to align human sentiments with tasting notes

0101 Brewed by Data

“The first beer brewed using data and AI”

0101 is the first beer brewed by data generated from New Year’s sentiments. We analysed thousands of messages on social media, matching them with a range of emotional states. We used IBM Watson’s Personality Insights tool and analysed 2,800 different beer recipes, identifying the top tasting notes that matched the trending sentiments. The result was a tasty cream ale in a limited edition of 500 bottles.

Role

Conceptual creative, copywriting, sticking labels, drinking. =)