Marciomilk | CW - Movember A Man's Best Friend

This is the work of marciomilk, creative copywriter in London, UK. Check it out!

copywriting, creative, conceptual, digital, advertising, marketing, portfolio

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Movember

A serious message to men, delivered through a fun series of vignettes

Movember

“A series of light-hearted vignettes created for a Movember campaign, demonstrating that a Mo is every man’s best friend.”

Every year, the Movember Foundation invites agencies to take part in its Movember Agency Challenge. Our winning idea for 2015 “A Man’s Best Friend” is a series of vignettes that tell the story of Max and his best friend, “Mo”.

We worked with talented animator David Lüepschen bringing to life three episodes that show the different stages of growing a “Mo”. From a stubbly little pup to a full-grown moustache; and the sad day when Max has to shave goodbye to his furry friend.

Role

Conceptual creative, copywriting, scripting.