Macy's Santaland in Horizon Worlds - marciomilk

An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.

creative, copywriter, ACD, digital, conceptual, concept, advertising, agency, product, metaverse, augmented reality, experiential

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Macy’s Santaland in Horizon Worlds

Bringing the magic of Macy's Santaland in NYC into a whole new dimension in META Horizon Worlds

Macy’s Santaland in Horizon Worlds

Role: Creative Director, Concept Creative

“Bringing the magic of Macy’s Santaland in NYC into a whole new dimension in META Horizon Worlds”

Santa has been a part of Macy’s Christmas season since 1861. In 2022, we brought the Home of Santa Claus and Macy’s annual event in Herald Square to the Metaverse.

With focus on a new audience and the buzz around virtual worlds, we partnered with META and Macy’s teams to create a wonderful and fun Christmas themed world in Horizon Worlds. Players can play games, explore, feed the reindeers and complete Santa’s tasks to earn a place in the Nice list and win a fantastic ride. All approved by Santa himself.