Google Search Umami Land - marciomilk

An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.

creative, copywriter, ACD, digital, conceptual, concept, advertising, agency, product, metaverse, augmented reality, experiential

51190

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Google Search Umami Land

Explore a delightful theme park dedicated to the flavors of washoku, the traditional cuisine of Japan

Google Search Umami Land

Role: Pitch Creative Lead, Concept Creative

“Explore a delightful theme park dedicated to the flavors of washoku, the traditional cuisine of Japan.”

We developed a virtual theme park that immerses visitors in the rich tapestry of Japan’s food culture, known as washoku. This WebGL experience allows users to roam freely among oversized dishes and culinary attractions that highlight the diversity of local cuisine.

The 3D artwork is intricately illustrated and animated, capturing the meticulous craftsmanship synonymous with Japanese chefs. Available in multiple languages, this experience aims to whet the appetites of international visitors and encourage them to learn more about Japanese food through Google searches. Each dish is accompanied by links to Google search results, providing detailed information about the dish and suggesting local restaurants where it can be sampled.

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