META Horizon Worlds Aquarium - marciomilk

An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.

creative, copywriter, ACD, digital, conceptual, concept, advertising, agency, product, metaverse, augmented reality, experiential

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META Horizon Worlds Aquarium

An engaging VR world designed to teach kids about ocean life, sustainability, and preservation.

META Horizon Worlds Aquarium

Role: Creative Director, Concept Lead

“An engaging VR world designed to teach kids about ocean life, sustainability, and preservation.”

META commissioned us to develop an aquatic-themed world within Horizon Worlds, where players can immerse themselves in ocean and nature-related content. This virtual world is crafted to enhance exploration, learning about marine species and ecosystems, and promoting social interactions and playful experiences.

We’ve designed this world with an aquarium motif, incorporating interactive features that are pivotal to the user experience. These features enable players to experience underwater scenes through captivating 180-degree videos, creating the sensation of being in an actual aquarium from the comfort of their homes.

This world is thoughtfully built around themes of bio-conservation and climate change. It includes a variety of activities that foster role-playing, educational engagement, and socialisation, all while unlocking various rewards as players deepen their connection with the ocean.