Oreo x The Batman Riddles of the Batcave - marciomilk

An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.

creative, copywriter, ACD, digital, conceptual, concept, advertising, agency, product, metaverse, augmented reality, experiential

51205

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Oreo x The Batman Riddles of the Batcave

Giving Oreo and Batman fans an exclusive first look at the new Batcave and gear from "The Batman" movie

Oreo x The Batman Riddles of the Batcave

Role: Pitch Creative Lead, Concept Creative

“Giving Oreo and Batman fans an exclusive first look at the new Batcave and gear from “The Batman” movie.”

In collaboration with Mondelēz we hacked into the Batcave ahead of The Batman’s release, producing a WebGL experience that brings to life Batman’s technically advanced hideout. The virtual Batcave lives inside a 360° cube map, made with Unreal Engine renders from Matt Reeves’ movie. Users can solve a series of themed riddles to unlock easter eggs and exclusives while exploring the lair, from Michael Giacchino’s brooding soundtrack to 3D visualisations of the new Batmobile and Robert Pattinson’s upgraded Batsuit. With limited-edition Oreo cookies bearing the Caped Crusader’s face for the very first time, being a vigilante never tasted so good.

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