Marciomilk | Google Hive Drive AR

An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.

creative, copywriter, ACD, digital, conceptual, concept, advertising, agency, product, metaverse, augmented reality, experiential

51155

portfolio_page-template-default,single,single-portfolio_page,postid-51155,eltd-core-1.0.3,ajax_fade,page_not_loaded,,borderland-ver-1.9, vertical_menu_with_scroll,smooth_scroll,fade_push_text_top,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed,wpb-js-composer js-comp-ver-7.4,vc_responsive

Google Hive Drive AR

Turning an office front window into a charming educational AR beehive

Google Hive Drive AR

Role: Pitch Creative Lead, Concept Creative, Creative Director

“A front window transformed into a dynamic, immersive AR beehive that educates viewers about bees and their critical role in our ecosystem.”

What happens when mesmerising front windows and AR meet? Hive Drive is a location-based AR experience that lets people explore a virtual beehive inside an office. For this trick and treat, we created a four-panel poster completely covering the three-meter-high windows. Passersby can see and explore the hive behind the window through a bespoke app.

The experience is guided by the animated bee, Buzz Aldrone, who cheerfully provides explorers with fun-filled facts about the bee community. And there’s a lot to discover, as each type of worker bee has its own interaction and story to explore. MediaMonks crafted the complete experience from concept to content as an educational experiment.

SITE OF THE MONTH/DAY 2019