Women are under more beauty pressure than ever before. The concept of ‘Real beauty’ in the digital space doesn’t reflect what it really should be. What if we could ‘reset’ the internet, helping women to be in control of their own beauty concepts?
The Emzara project (named after the wife of Noah) is a Chrome plug-in developed in partnership with Google, featuring a learning AI browsing mechanic that uses data to learn interactions and curate better content, changing the way we see beauty when searching for related key words.
The plug-in offers real time assessment of digital content: nudging women to be mindful of the influences they absorb and the potential impact on their self-esteem. The tool effects genuine mindfulness.