UNICEF: Generation Unlimited - marciomilk

An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.

creative, copywriter, ACD, digital, conceptual, concept, advertising, agency, product, metaverse, augmented reality, experiential

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UNICEF: Generation Unlimited

A holographic story of a real girl, told at the UN convention

UNICEF: Generation Unlimited

Role: Concept Creative

“A poignant story of a young girl delivered as a powerful message to the UN, presented through cutting-edge holographic display technology.”

To raise awareness for UNICEF’s Generation Unlimited initiative, we created a holographic animation telling the story of a young person struggling to build a brighter future. Set up as an installation inside UNICEF’s HQ during the 73rd UN General Assembly, the vivid animation was projected in mid-air as a 3D floating visual, with a narrative voiceover. We produced the animated story from script to sound and created the hologram effect through Hypervsn’s 3D display technology. The installation was designed to seize the attention of decision-makers and convey Generation Unlimited’s message in a way that is both unmissable and unforgettable.