Marciomilk | Life Changing Places AI

An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.

creative, copywriter, ACD, digital, conceptual, concept, advertising, agency, product, metaverse, augmented reality, experiential

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Life Changing Places AI

Discover inspiring destinations based on any image

Life Changing Places AI

Role: Pitch Creative Lead, Concept Creative

“Explore new destinations with Lufthansa and AI, turning your photos into travel inspiration.”

Using black magic =) and Google Cloud Vision, we designed and developed an AI-powered activation that lets you take a picture of your current view to discover where you could be. By detecting the objects within the picture, the web app makes unconventional connections between objects and locations to recommend new places to explore. For instance, when you take a picture of a burger, Lufthansa encourages you to explore Bangkok’s floating markets that are rich with healthy food. The activation is part of DDB Berlin’s long-running #LifeChangingPlaces campaign which invites you to go out and discover places that could change your life.