Marciomilk | CW - 208 Films In Reverse

This is the work of marciomilk, creative copywriter in London, UK. Check it out!

copywriting, creative, conceptual, digital, advertising, marketing

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Peugeot 208 unleashed, uncut

The first car ad shot through a reverse camera

Peugeot 208 unleashed, uncut

“The first car commercial filmed entirely with a reverse camera, showcasing a series of exciting manoeuvres captured in a single continuous shot.”

The Peugeot 208 was perceived as a rather basic vehicle until Peugeot chose to reintroduce a “re-energised” version of the car, complete with special enhancements. Our task was to animate this renewed energy, originality, and excitement, emphasising the car’s key features. Thus, we created ‘208 Unleashed, Uncut’—the first film shot using a car’s reversing camera. We placed the new 208 at the heart of the action, utilising the car and its HD reversing camera to capture a sequence of skateboarding, BMX, and parkour stunts.

Additionally, we captured the sequence in one shot using alternative camera angles to provide viewers with a comprehensive overview of the action.

Role

Conceptual creative, copywriting.