Visit Abu Dhabi at Piccadilly Lights - marciomilk

An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.

AR Piccadilly Lights

51371

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Visit Abu Dhabi at Piccadilly Lights

Booking a Guinness World Records spot for an AR experience that promotes tourism in Abu Dhabi

Visit Abu Dhabi at Piccadilly Lights

Role: Pitch Creative Lead, Creative Director

“The largest AR experience ever documented. We catapulted Abu Dhabi’s AR experience into the record books, securing a spot in the Guinness World Records.”

We produced an AR billboard to bring the UAE’s wide range of (natural) attractions to life in London. Situated in Piccadilly Circus, the challenge was to attract eyeballs in a commercial madhouse where attention is heavily contested.

To cut through the noise, we overlaid a livestream of the intersection with footage of the world’s fastest roller coaster, the blossoming flowers of the Sheikh Zayed Grand Mosque and Abu Dhabi’s frolicking wildlife. With several other attractions to boot, we injected a taste of the extraordinary into everyday London, securing the Guinness World Record for largest AR screen in the process.