Marciomilk | CW - Intel Preparation Is Everything

This is the work of marciomilk, creative copywriter in London, UK. Check it out!

copywriting, creative, conceptual, digital, advertising, marketing, portfolio

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Intel Preparation is everything

A Rube Goldberg machine turned into a magical Christmas message

Intel Preparation is everything

“Using equipment left behind by polar explorer Ben Saunders and with the help of his dog Molly, we created a magical Rube Goldberg machine that delivers a festive Christmas message from Intel.”

Polar explorer Ben Saunders was embarking on a daunting 1,800-mile expedition to the South Pole. Intel, one of his sponsors, tasked us with creating a brief piece of content to share with his followers at Christmas, as part of the larger campaign #YourWorld.

The film features Molly, Ben’s dog. We repurposed Ben’s backup equipment to construct a Rube Goldberg machine that unveiled a Christmas message, all initiated by an Ultrabook and Molly.

Role

Conceptual creative, copywriting