Marciomilk | Find Your Place in History
An overview of the digital creative portfolio of marciomilk. 21 years' experience in advertising, branding, and digital.
creative, copywriter, ACD, digital, conceptual, concept, advertising, agency, product, metaverse, augmented reality, experiential
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Find Your Place in History

The story of Singapore, told through a series of installations

Find Your Place in History

Role: Creative Director, Concept Lead

“Explore the history of Singapore by visiting a series of installations that commemorate its Bicentennial.”

In celebration of the Singapore Bicentennial, we produced a bespoke series of projection-mapping animations telling the untold stories of Singaporean history. The animations were projected onto buildings central to each story, completely transforming the façades with watercolour illustrations and typography.

After storyboarding the narratives, our animators enhanced the illustrations with beautiful transitional effects that merged the scenes with ink-like effects. With seven projections in total, people could follow three different historical routes to learn the lives of Singapore’s earliest inhabitants. The production was part of MCI’s larger Find Your Place in History campaign to teach about the origins of Singapore.